Kya Dark Lineage
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These are the promotional tactics that the Kya team used to advertise Kya: Dark Lineage.

Promotional[]

There are many different ways the team used in order to fullfill promotional and advertising needs, although it was seen as unsuccessful, they still made some attention.

Various Methods[]

The Advertising team used different methods to get Kya some notice, this includes the following...

  • Ads including images of Kya in various locations, with the release dates.
  • Magazine articles with either screenshots or a scene.
  • Giving away 100 snowboards, with Kya and various characters on it.
  • Creating video ads online.
  • Advertising banners online.
A French Magazine Cover

Magazine Articles[]

  • One article found in some Video Game magazines, included Kya punching Wolfen , with the letters K-ick Y-our A-ss.
  • Another one has it as "More fun than belly button lint!".

Websites[]

Images like this were used on websites

The advertising crew created banners for the game to display on various websites.

Videos[]

Kya_dark_lineage_1-7_E3_2002_trailer Kya_Dark_Lineage_Retro_Commercial_Trailer_2003_Atari
Kya_Dark_Lineage_Retro_Commercial_Trailer_2003_Atari-0 Kya_Dark_Lineage_-_Trailer_-_PS2

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